Nicole Oswell

Nicole Oswell is the Country Manager of Family Business New Zealand (FBNZ). A kiwi girl she has just returned after 10 years in Australia to the home-land of Aotearoa.

 

Nicole has over 10 years experience working in the membership association space across events, marketing, account and membership management.


An outstanding professional communicator who has a passion for creating meaningful experiences for clients and stakeholders at all levels of engagement.  She is an engaged person who is successful at attaining and retaining clients and is recognised for strong organisational and leadership qualities.

Her most recent role with FBNZ's sister company, Family Business Australia (FBA) as National Marketing Manager she was responsible for the overall planning, development and implementation of all marketing strategies to ensure FBA remained the leader for family business across all marketing driven tactics, branding, data, resources, products and services.

She has a strong knowledge of the Family Business sector and is entrenched in the new age digital landscape including social media, PR, brand development, website and inbound marketing.

Prior to her recent engagement with FBA, Nicole spent a 7 year tenure in senior leadership positions at the Australian Institute of Company Directors where she was responsible for managing a large portfolio of clients with a focus on member engagement. She was actively involved in creating marketing and communication campaigns to increase meaningful interactions with members. She has also been lead and managed and delivery of quality events across the Health, Not-for-Profit and SME sectors including sector based programs from Emerging Directors to Chairman.